These areas were expressed in “applications” terms, which described how the company’s technology fit into the referenced application space. The Selected Program Mix The Phase One Market Program consists of: A Direct-Response B2B program – focused on key contacts within the TOP 60 Defense Contractors (cross-division), System Integrators, selected Program Offices/Agencies and 3rd Party Influencers.
This includes Industry TOP Guns (Business Development Specialists) that will aid efforts to penetrate Agency targets. A Sales/Distribution Network – to increase “feet on the street” – a recruiting and development program put in-place to develop a 3rd Party Network. This is comprised of seasoned Reps and System Integration Partners (worldwide) that will bring the technology solutions to key accounts.